Market potential for this industry: Is the industry in a period of decline, stability or growth? What were the trends in the past 5 years? What is the market demand going to be like in the next 1-4 years? Talk to people in industry as well as potential customers for their ideas about where the industry might be headed. Consider how technology or the global economy (PESTEL - choose what is relevant, don't have to use all 6) might affect the market potential (Application) for the business. Research the demographic, economic, natural, technological, political and cultural trends in the industry (This may be presented in table format). (Choose data specific to country.)