Question PM 303 Strategic Management Q One of the most recent leading developments in the business world has been the rise of new types of business models which completely revolutionize the workings of industries sometimes decades, if not centuries old. We have seen this level of change hit a wide range of industries ranging from retail, music and books to now even revolutionizing previously untouched business areas such as transport, hotels, education and banking. This phenomenon is known as disruptive innovation which was put forward by Clayton Christensen, of Harvard Business School, in his book "The Innovator's Dilemma". Mr Christensen used the term to describe innovations that create new markets by discovering new categories of customers. They do this partly by harnessing new technologies but also by developing new business models and exploiting old technologies in new ways. This assignment will undertake a strategic review of some of the companies leading this process.

Choose one of the following leading technology and online companies · Uber (must focus on UK market where possible) · Airbnb (must focus on UK market where possible) · Transferwise · Shazam · Fitbit · Coursera · Bet365 (must focus on UK market where possible) · SpaceX

Choosing one of the aforementioned companies your group must undertake a strategic review. All group members are expected to participate. As part of the strategic review you must conduct a strategic analysis of both the internal and external environments. Hence, students will examine the strategic choices facing this organization and evaluate these choices as to their suitability, acceptability and feasibility. You are also encouraged to provide a critique of contemporary strategic management research and practice within your report