Competitor analysis on Azendi Requirements: Azendi is a Leeds based jewellery company. You will need to perform an in depth competitor analysis. Which should include various forms of competitive analysis models to such as pestle. Their should be a clear introduction and conclusion and use of theoretical concepts. Their should be a wide range relation to other competitors. The full report should use analytical language throughout. Marking criteria: Significant conceptual underpinning. Clear evidence of the interrelationships between concepts is evidence. Significant evidence of conceptual insight. Only analytical commentary. No evidence of descriptive statements. Significant evidence of analytical insight. Exceptional evidenced structured argument. Significant evidence of synthesis throughout.