Question Business Management Q A. Read the MiniCase about Circuit City. How did Circuit City get to be so successful that it was featured in the book "Good to Great"? B. Why and how did it later lose its competitive advantage and have to file for bankruptcy? C. What do you think the company could it have done differently to adapt and survive? .

2)

A. What does the term "competitive advantage" mean to you?

B. In general, how do you decide what company's products or services to buy? (put another way, how do you choose between competing products or sellers? Price? Quality? Features? Service? Convenience? Image? Some combination?

C. List three different products (ie "Shoes, Burritos, & Oil Changes", or "Cars, Jeans, & Legal Services" or any other three products) and tell us how you decide which company's product to purchase. Why do you purchase that one? (answer separately for each of the three products)

3) Read the MiniCase "The Rise of Samsung Electronics". How did Mr. Lee turn Samsung from a sleeping and bureaucratic company into a world leader?

4) The MiniCase "Which Automobile Technology Will Win" discusses how after 100+ years of the internal combustion (gasoline) engine, we are looking at a future where a new automobile technology might become dominant. A. For how many more years do you think that the gasoline engine will remain the dominant technology? B. What factors do you think will be most critical in setting the next industry standard for car propulsion? (what will determine which technology will win)? C. Which one of the competing technologies mentioned in the case do you think will win? D. If this happens and your predicted technology wins, what will change / what will it mean for the future of a. the oil companies? b. The current car manufacturers? c. Gasoline stations? d. The consumers?