Assessment Information Subject Code: GB580 Subject Name: Strategic Management Assessment Title: Individual business analysis Due Date: 22/01/2016 Assessment Description Individual assignment: Strategic decision making in action Word limit: 1500 words Discuss the following: Conduct your own research on Wesfarmers Limited in order to address the following questions: (a) Do you believe that the combined value for Wesfarmers Limited of its businesses is greater than the value of each of the individual businesses? Justify your opinion with reference to how 'value' should be measured. (b) Why do you think Wesfarmers Limited has pursued a diversification strategy? Explain your choice. (c) What type of diversification has Wesfarmers' adopted? Explain its key features and why you think this type of diversification was chosen. (d) Assess the level of success you think Wesfarmers has achieved from diversification of its businesses. You are expected to use a minimum of 10 references. As a guide these must be authoritative and comprise:  At least 6 academic articles/papers  Up to 1 text books (including the prescribed text).  Up to 3 other authoritative sources of your choice. Please note. Wikipedia, Slideshare, Businessballs, BizEd, Mindtools and other non-academic sources are not considered to be authoritative and will bring low marks if used. If in doubt, please consult your lecturer.