Evaluating the performance of a company often relies upon ratio analysis. Ratios emerge from three categories: (a) turnover ratios; (b) profitability ratios; and (c) leverage or liquidity ratios. List at least two ratios from each category and explain how they differ within and between categories. Synthesize a strategy as to evaluate the performance of a company using the listed ratios and a suitable horizontal and/or vertical analysis. Justify the use of the selected ratios and critique your proposed strategy.