Chapter 13 contains a reading about a company called ModCloth that uses crowdsourcing as a tool to build a successful business. After reading the article "Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads" and watching the video "Doritos: Crash the Super Bowl 2014," choose one of the other articles that interests you:

 "Crime Solving by Crowdsourcing: On Internet, Thousands Sift Through Photos, Trying to Identify Bomb Suspects"

 "Science by Crowdsourcing: MIT Researcher Creates Online Game to Gather Help Unlocking Brain's Mysteries"

 "Should We Trust the Wisdom Of Crowds?"