Shared Activity: Mapping and Evaluating the General External Ecosystem of an Industry-Economic Sector

In this Shared Activity, you will conduct research and perform critical analyses of the general external ecosystem, including a detailed stakeholder analysis, of the organisation that you are studying (Johnson & Johnson).

Note: The work you do for this assignment will be incorporated into your Final Project. To prepare for this Shared Activity:

 Review the Readings and, in particular, examine the Scanstep framework in Pitt and Koufopoulos (2012: Chapter 2).

 Review the Tools for Your Strategic Thoughts document and consider how to best deploy them. You are not required to use the pre-designed templates, but you will be responsible for a robust and complete analysis with implications clearly stated.

To complete this Shared Activity:  Conduct a thorough and well-argued general external ecosystem analysis for the industry of the organisation you have chosen (Johnson & Johnson).

o Be sure to explain what the strategic implications of your analysis are and how the set o Be sure to identify specific future strategy actions and recommendations based on of implications limits or shapes your strategic recommendations.

your evaluation of options and to provide a basic defense of why your recommended actions are the most appropriate.

 Conduct a thorough and well-argued stakeholder analysis for the industry of the organisation you have chosen (Johnson & Johnson).

o Be sure to explain what the strategic implications of your analysis are and how the set o Be sure to identify specific future strategy actions and recommendations based on of implications limits or shapes your strategic recommendations.

your evaluation of options and to provide a basic defense of why your recommended

actions are the most appropriate.  You may want to attach either a worksheet or other table or visual as part of your analysis.