Business Project – SONY CORPORATION Structure of the Project • Title page • Introduction (500 words) 1) Research relevant academic models and literature and apply to your chosen company – SONY CORPORATION. 2) Comparative Analysis of the company's competitive position in its various markets (1800 words) 3) What considerations should your company look at when trying to create Social Impact (1800 words) 4) In addition to the above, Critically evaluate and analyse academic theories related to your two chosen areas, and discuss what your company needs to consider to enhance their business. (1000 words) • Conclusion linked to the earlier critical analysis (700 words) Ø Total: 5000 words • Full bibliography/ reference list using the Harvard system o Note: Appendices are not permittedThe project requires each student to complete a piece of independent, supervised study based around the structure/ criteria shown below. This should complement the student's taught programme (while avoiding duplication) and facilitate a detailed understanding of these business issues. Each individual project is, by definition, a unique piece of work. However, it should be remembered that each project must use a variety of academic theories/ models to discuss and analyse the areas mentioned in Section 7, below. · Students choose one multinational company: SONY CORPORATION

· Each student then has to research and discuss the two aspects of the areas suggested. These two core areas should be interlinked as shown below, in Section 7 – in relation to their chosen company in this case SONY CORPORATION. This must be from a worldwide perspective and using relevant theory as a framework.

7 Structure of the Project · Title page · Introduction (500 words)

1) Research relevant academic models and literature and apply to your chosen company – SONY CORPORATION.

2) Comparative Analysis of the company's competitive position in its various markets (1800 words)

3) What considerations should your company look at when trying to create Social Impact (1800 words) 4