You are required to select an organisation of your choice and to undertake strategy evaluation of this firm. You will be required to use the same organisation identified for your report in Assessment Item 2. This is an individual assignment. You are required to write a 3000 word report including 200 words of an executive summary, but excluding references and appendix. You should also perform the following tasks: 1. Identify and discuss strategy the firm (or SBU) implements by examining its strategy statement and/or its value chain activities. 2. Evaluate the suitability, acceptibility and feasibility of the firm's current business strategy based on the outcomes of your analysis (e.g., the identification of the firm's current strategy and the most significant factors affecting the firm's performance, and your understanding of strategy). 3. Recommendations for the future. Note, if the current strategy is not suitable, please recommend no more than two alternative strategic initiatives that the firm should pursue and justify your recommendations. 4. Draw your conclusion. Rationale - To provide you with an opportunity to describe and explain concepts addressed; - To develop cognitive and practical skills by applying theoretical concepts to practical, organisational situations; - To develop analytical skills by evaluating and justifying courses of strategic action for organisations; - To develop research skills through in-depth research on this particular topic; - To be able to reflect on learning, and integrate prior knowledge and skills, to develop strategic recommendations; - To practice and develop presentation skills through formal case study reporting; - To enhance student's ability to apply and critically analyse strategic management concepts and models; -To develop student's ability to evaluate alternative courses of strategic action to justify choices of select/implement/monitor strategies for organisations. Presentation This is a third year subject and a high standard of presentation is expected for this assignment. The following factors will influence your assessment grade: - Grammar and syntax; - Clarity and coherence of arguments; - Structure, organisation, sentence and paragraph construction; - In-text citations and end-text referencing (APA 6th) Requirements To complete your report for Senior Management you will need to include the following sections: 1. Executive Summary 2. Background - Give a brief account of the background of the company/organisation, identify the organisation's current strategic direction that is being undertaken 3. Evaluate the suitability of the organisation's current strategy 4. Conclusion – Summarise your findings. You are required to cite a minimum of 10 refereed journal articles