Question 1 Duke Stump is considered a marketing and branding guru in many circles. In the following video he gives a compelling talk on five important considerations when building a company's brand. Advance to the 17:00 minute mark as the core message is near the edge of the lecture… As you consider the five points, which one resonated with you the most and why? Please also consider making references to the course text book Required Text: Kotler, P., & Keller, K. (2012). Marketing Management. (14th ed.). Pearson. Question 2 Value Chain Management is an area where many business leaders are not clear of the concept and marketing managers overlook as a valuable platform. Andrew Fearne delivers an eye opening lecture on the misconceptions between value chains vs supply chains in business… As you consider the video what are your thoughts of the nature of value chain management and how impacts relationship marketing with its clients? Please also consider making references to the course text book Required Text: Kotler, P., & Keller, K. (2012). Marketing Management. (14th ed.). Pearson.