Answer the below question with 600 words from the web and other sources. Thales Teixeira is an interesting member of the faculty at Harvard Business School. He is making a name for himself for his research of new media marketing. Take a look at the link we have given you or research him independently on the web. I'd like you to to profile one of his key contributions or to provide a general summary of his contributions. We are happy if you read his articles or watch videos, or both. You might also like to compare his research with that of other scholars and writers. Through this process we would like us to co-produce a really good summary of his work and the themes that he covers (e.g. viral advertising, decoupling, lean advertising). Your personal opinions of his work are welcome