Submit a 1 page paper to this dropbox which will detail your three year strategic plan for years 14-16.  1. Stating a strategic vision for your company.

2. Establishing objectives for EPS, ROE, credit rating, image rating, and stock price appreciation each of the next three years.

3. Declaring what competitive strategy your company intends to pursue.

4. Preparing a "pro forma" income statement for the each of the next three years based on your projections of unit sales, revenues, costs, and profits in each of the four geographic regions during each year of the plan period.

If you have any questions about how to proceed, there is a Help page associated with each section of the 3- Year Strategic Plan.

The purpose of the 3-year plan is to have you and your co-managers to think ahead and consider what prices, sales volumes, and market shares it will take to meet or beat the targeted levels of performance that shareholders are expecting (and that are built into the Investor Expectations scoring standard).

Doing a 3-year plan is thus an exercise in thinking strategically about your company's present position and future prospects, anticipating what market and competitive conditions are likely to prevail in the years just ahead, charting a course for the company to follow, establishing some performance targets to measure your company's progress in moving along the intended strategic path, and setting forth a strategy and

accompanying set of financial projections. You'll be asked to project what specific prices, sales volumes, market shares, per pair costs, and profit margins it will probably take to achieve the strategic and financial objectives the company's management team has set.

The 3-Year Plan will probably take 45-75 minutes to complete, depending on the speed at which you and your co-managers work and how long it takes you to reach a consensus on the content of the plan.