Answer the following question. (100 marks) Question You are the communications manager of a Singapore-based small-medium enterprise (SME) that manufactures small measurement devices for the chemical and pharmaceutical industries. The company employs about 1,000 staff, with about 600 employees working in the manufacturing and assembly plant. The remaining 400 employees work in business management, finance, sales and marketing, human resources, engineering and research and development. You have just been informed that the top management has decided to cease operations of the manufacturing and assembly operations in Singapore, by using an overseas contract manufacturer.This means that it will have to retrench 600 factory workers. Bearing in mind the need to maintain public goodwill in having to announce this piece of bad news,develop a strategic communications plan to spell out how this retrenchment exercise can be carried out, and propose how the plan can be carried out. Your proposed plan should also examine some concepts in issues management that your company will have to consider as it rolls out its retrenchment exercise. Discuss how your company should communicate strategically as it protects its corporate reputation as it communicates this retrenchment to affected employees and to the wider public. Ensure that you include the word count, textual citations, and a list of references at the end of your essay online references preferred.