Marketing Management

Q Students are required to read case and relevant chapters indicated in the case matrix. ALL cases and questions in the end of case study must be answered. Case studies are in the textbook. Case matrix Assignment 1 - Case studies Tasks

1. Pg 36, Company case: Pegasus Airlines: delighting a new type of travelling customer 2. Pg 171, Company case: Porsche: guarding the old while bringing in the new 3. Pg 270, Company case: John Lewis: middle England's retailer of choice

4. Pg 323, Company case: Tesco: every little (pricing strategy) helps? Reading chapters – 1, 2, 5, 7,8, 10, 15 Answer all questions at the end of each case.

Guidelines: This is an individual assignment.

Citation and reference list is compulsory. The aim is to introduce and appraise issues in IM in the world setting.

Answer all questions in the case. The report should have a cover and content. The cover page shall contain the student's number and full name, and the title of this course. The main discussion shall not exceed 2500 words and NO appendix is expected.

The report shall be in plain white paper and stapled on the top left-hand corner, no file is required. Font – Times New Roman or Ariel 12 pts and line spacing is 1.5.

Please see page 18 for assessment and grading standards. Students should familiarize themselves with the University's policy on the late submission of coursework.

This Assignment 1 must be submitted in hard copy together with the plagiarism results to the manager and uploaded the BB by the dateline. See the ASSIGNMENT 1 deadline in table 2B above. Please read the Grade Descriptors in the ASSIGNMENT 1 Grade Descriptor table.