You are required to identify a potential new venture opportunity in singapore and evaluate whether it will be feasible. This is not a business plan, rather an 'objective evaluation of whether or not your idea is worth pursuing. This will require you to conduct primary and secondary market research and prepare a one year projected cash flow. There is no one format to present this, but your report should include: a) Description of the business concept and business model (Potential Opportunity identified) b) Market Analysis (industry, competitors and customers) c) One year projected cash flow and break even d) Group evaluation of the concept - What are the strengths and weaknesses of the concept? - Is the business concept feasible? (Yes or No) - Would you pursue this venture? Why or why not? - Discussion of how the concept has evolved through the course of the research. Apply DIFA frame work in the report and choose businesses that focus on niche market. Harvard Referencing Please find the upload file for more information. Thanks.