Part 1 Research report - 1,500 words Use theory as applicable British Airways change program between 2009-2011 1a. Internal and external contextual factors which influenced the introduction of strategic change of British Airways. (Guidance: Situation inside the organization and the environment) 1b. An evaluation of the nature of these strategic changes, detailing the actual changes which went ahead at British Airways. (Guidance: The specific changes outlined and executed by British Airways, What and Why.) 1c. An outline of the change management strategy used to execute these strategic changes. (Guidance: What type of change strategy did they use.) 1d. The challenges and difficulties experienced by the British management team in managing these changes. (Using Kaleidoscope to give example) Part 2 Academic Report, 2000 words Evaluate the implementation and resistance of the change management approach from the British Airways Cabin Crew 2a. Core issues relating to the strategic changes and change management strategy. - These should be outlined against appropriate theoretical frameworks or conceptual discussions, with linkages between theoretical explanation and the practical British Airways events made explicit. (Guidance: Cabin crew viewpoint of strategic changes announced in Part 1b and how it was executed.) 2b. Specific concerns and problems from a particular cabin crew's point of view. - you must demonstrate your awareness of the practical change management issues at British Airways based on your chosen context. (Guidance: Cabin crew reactions and resistance to change.) 2c: Advised approaches/recommendations for overcoming resistance to change and anxieties. (Guidance: Cabin crew's view of What/How/Why the change management could have been handled differently. ** Using theory, kaleidoscope to explain and give examples and some models if applicable and always make your stand as a point of British Airways Cabin crew view. Citation APA referencing.