Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 ('Act'). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: MKT203 Subject Name: Services Marketing Assessment Title: Service Firm Audit (Group of 3 students) Weighting: 40% Total Marks: 40 Due Date: 07/02/16 – online submission Assessment Description Assessment 1: Service Firm Audit Weighting: 40% Length: 10 pages approximately Due: Week 10 Description: This assessment requires students to adopt the position of marketing consultants and conduct a service firm audit for a local business. Students are to work within groups of no more than three students. Students are to apply Marketing and Services Marketing theory as well as concepts learnt in class to the analysis of a selected business and then to make recommendations for areas that require improvement. The aim is to conduct an in-depth investigation and analysis of the organisation's service marketing mix (7 P's) highlighting areas that it excels in (i.e., compared to its key competitors) and areas that may need improvement. Where applicable, you are to provide appropriate recommendations. It is very important that you do not confuse customer service with services marketing. Your lecturer will provide more details during the tutorials to assist with this assessment. Feedback: Comments and a mark will be returned to you within one week of submission. Below is the marking guide, which will be used to provide you with your grade and summary feedback.Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 ('Act'). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric: Assessment 1 MKT203 Student Names & ID: …………………………………………………………… ..….……………………………………………………… ………….………………………………………………… Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 74%-65% P (Pass) 50%-64% NN (Fail) 0%-49% Demonstrated exceptionally Demonstrated very well Demonstrated clearly Demonstrated in some areas Not demonstrated Score Executive Summary: (6 Marks) Introduction: (4 Marks) Analysis of the marketing mix: (18 marks) Level of information and research Depth of analysis Relevance of information provided Application of relevant service marketing theory and concepts Identification of key area(s) for service quality improvement(s) Recommendations: (6 marks) Level of detail Logical link between analysis, findings and recommendations Report Presentation: (6 marks) Professional report format / structure Clarity of expressions (spelling / grammar) Use of Harvard referencing system Comments: Assignment Mark/Grade: Total score