Note: This is a signature assignment that will be graded using the special rubric below to assess Written Communication. Current Event Blog 2 For this SLP submission you will be asked to submit your second blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major regional or national news source like the NY Times, Business Week, etc.). Recall that the main article(s) for each of your blog entries must be no older than 4 months old. If you use an older article as your primary focal article, you will be asked to redo the assignment. You may, of course, use older sources to support your discussion but the current event article(s) serving as the main focus of your paper must be recent. For your second SLP submission, describe why environmental analysis is important and find two recent articles that demonstrate how one or two organizations have reacted to a turbulent or competitive environment in a fashion which indicates they have leveraged their strengths, overcome weaknesses, taken advantage of opportunities, or successfully faced threats to maintain a competitive edge. What is/are the lesson(s) to be learned that you want your blog readers to take away from your analysis? SLP Assignment Expectations Your SLP assignment should be a minimum of 3 pages in length. You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper. Please make sure you review the assignment rubric prior to writing your assignment. Written Communication Rubric - SLP Criteria Level 4 Excellent Level 3 Proficient Level 2 Developing Level 1 Emerging Context and Purpose for Writing 8 points Demonstrates a thorough understanding of context, audience, and purpose that is responsive to the assigned task(s) and focuses all elements of the work. 7 points Demonstrates adequate consideration of context, audience, and purpose and a clear focus on the assigned task(s) (e.g., the task aligns with audience, purpose, and context). 6 points Demonstrates awareness of context, audience, purpose, and to the assigned tasks(s) (e.g., begins to show awareness of audience's perceptions and assumptions). 5 points Demonstrates minimal attention to context, audience, purpose, and to the assigned tasks(s) (e.g., expectation of instructor or self as audience). Content 6 points Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer's understanding, and shaping the whole work. 5 points Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work. 4 points Uses appropriate and relevant content to develop and explore ideas through most of the work. 3 points Uses appropriate and relevant content to develop simple ideas in some parts of the work. Adherence to Conventions in Specific Disciplines 6 points Demonstrates detailed attention to and successful execution of a wide range of conventions particular to a specific discipline and/or writing task (s) including organization, content, presentation, formatting, and stylistic choices 5 points Demonstrates consistent use of important conventions particular to a specific discipline and/or writing task(s), including organization, content, presentation, and stylistic choices 4 points Follows expectations appropriate to a specific discipline and/or writing task(s) for basic organization, content, and presentation 3 points Attempts to use a consistent system for basic organization and presentation. Sources and Evidence 3 points Demonstrates skillful use of high-quality, credible, and relevant sources to develop ideas that are appropriate for the discipline and genre of the writing 2 points Demonstrates consistent use of credible, relevant sources to support ideas that are situated within the discipline and genre of the writing. 1 point Demonstrates an attempt to use credible and/or relevant sources to support ideas that are appropriate for the discipline and genre of the writing. 0 points Demonstrates an attempt to use sources to support ideas in the writing. Syntax Control and Mechanics 4 points Uses graceful language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error-free. 3 points Uses straightforward language that generally conveys meaning to readers. The language in the portfolio has few errors. 2 points Uses language that generally conveys meaning to readers with clarity, although writing may include some errors. 1 point Uses language that sometimes impedes meaning because of errors in usage. Timeliness 3 points Assignment was submitted on time or delivered late with instructor's approval. 2 points Assignment was submitted 1-2 days after module due date. 1 point Assignment was submitted 3-4 days after module due date. 0 points Assignment submitted 5 or more days late or not submitted/received. Overall Score Level 4 27 or more Level 3 24 or more Level 2 21 or more Level 1 0 or more