Assignment title: Information
Code: SHR044-6 (Europe and Oman)
Title of Coursework: Assignment 2
% weighting of final unit grade: 50%
Feedback details
The university policy is that you will receive prompt feedback on your work within 15 working days of the
submission date. Exceptionally where this is not achievable (for example due to staff sickness) you will be notified as
soon as possible of the revised date and the reasons behind the change.
Submission Deadline: 30th December
Feedback Date: 25th January
Details of how to access the feedback: Turnitin
• A Discussion Forum will be made available one month before the submission deadline for questions and
answers.
• Your work must be submitted to Turnitin through Breo in the usual way in good time for the deadline
stated above. You will be allowed one single submission.
Task:
In this unit we consider many alternative approaches and perspectives on how organisational creativity and innovation
might be promoted or blocked in practice across multiple levels: individual, group and organisation. Assignment 2 is
specifically concerned with the development and sustainability of an organisational culture to promote and
support creativity and innovation across the group and organisational levels of analysis.
1. You are required to critically evaluate group and organisational level support for creativity and innovation in the
context of your workplace, firstly through application of climate models and secondly through a consideration of
the role of creative leadership and creative Human Resource Management and Development in promoting
creative and innovative behaviour, which is qualitatively difference to productivity and performance.
2. You will then need to demonstrate a systematic understanding and critical appreciation of the process of creativity
and innovation drawing on contemporary theories to support your evaluation and synthesis.
3. You will develop a plan to promote creativity and innovation in the context of your work organisation supported by
contemporary quality academic perspectives. You will need to include an in-depth literature review critically
evaluating alternative contemporary perspectives in order to draw meaningful conclusions and develop feasible
recommendations.
4. You will present your analysis and plan in report format of approximately 1500 words excluding references and
appendices.
5. In the unlikely event that your work organisation prevents adequate analysis the UK Tutor can agree an
alternative. You are not permitted to use a case study of your own choice unless approved in advance by the UK
tutor. Use of an unapproved alternative case study will result in failure of the assignment.
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You will need to demonstrate achievement of the Learning Outcomes for this unit.
Core learning outcomes
On completion of this unit you should be able to: Assessment
number
1 Demonstrate a systematic understanding and critical appreciation of theories and models
of creativity, innovation and change management in the context of contemporary
organisations.
1, 2
2 Synthesise individual and organisational theoretical perspectives to systematically
promote the potential for creativity, innovation and change in practice.
1, 2
To pass on this assessment, as an absolute minimum (40%) your work will need to meet the following
threshold standards.
Threshold standards
Assessment
number In order to pass the assessment you will need to:
1 Demonstrate a critical knowledge and understanding of challenges and opportunities in
promoting organisational creativity and innovation.
Synthesise alternative perspectives of influential contemporary theorists, contributors and
models.
2
Demonstrate the knowledge, skills, abilities and approaches necessary to effectively
orchestrate organisational systems to promote and sustain creativity, innovation and manage
change.
Synthesise capability across multiple levels to add value and optimise creativity, innovation
and organisational performance.
For the requirements to achieve a higher mark please refer to the assessment evaluation criteria specified in
the rubric on the final page.
Criteria Excellent (70% and
above)
Commendable (60-69%) Good (50-59%) Satisfactory (40-49%) Marginal Fail (35-
39%)
Fail (1-34%)
Application of
theory
Draws on major
theoretical
contributors
introduced in the
unit and with
substantial evidence
of independent
reading. Review the
role of creativity in
organisational
development and
demonstrate a
capacity to balance
innovation with
other essential
requirements
Draws on most
theoretical
contributors
introduced and with
evidence of
independent reading.
Review the role of
creativity in
organisational
development and
demonstrate a
capacity to balance
innovation with other
essential requirements
Draws on a good
range of theoretical
contributors
introduced but with
limited evidence of
wider reading.
Attempts to apply
appropriate theory
(ies) drawing on
published sources
introduced. Review
the role of creativity
in organisational
development and
demonstrate a
capacity to balance
innovation with other
essential
requirements
Weak application
of appropriate
theories and
models. Fails to
demonstrate
detailed
understanding.
Very little use of
published sources.
Limited evidence
of understanding
key issues and
concepts.
Very little or no
attempt to use
published
sources. No
evidence of
understanding
key issues and
concepts.
Analysis
Case Study:
Evaluation of
Organisational
Barriers
In-depth analysis is
logical and coherent
in critically
evaluating
implications for the
workplace.
Demonstrate an
excellent
understanding and
critical
appreciation of the
systematic process
supporting
creativity and
innovation.
Analysis is logical and
coherent in critically
evaluating
implications for the
workplace.
Demonstrates a very
good understanding
and critical
appreciation of the
systematic process
supporting
creativity and
innovation.
Analysis is limited
but coherent and
supported by
evidence.
Demonstrates
reasonable
understanding and
critical
appreciation of the
systematic process
supporting
creativity and
innovation. Overly
descriptive at the
expense of analysis.
Analyse to an
appropriate level
stimulants and
obstacles to
organisational
creativity and
innovation.
Demonstrates a
satisfactory
appreciation of the
significance of the
systematic process of
supporting creativity
and innovation.
A random
collection of
statements with
little attempt to use
evidence to
support the
arguments. .
Demonstrates
limited
appreciation of the
significance of the
systematic process
of supporting
creativity and
innovation.
A random
collection of
statements with
no attempt to use
evidence to
support the
arguments. .
Demonstrates no
real appreciation
of the
significance of
the systematic
process of
supporting
creativity and
innovation.
Conclusions are
valid and clearly
derived from in-
depth analysis
through application
Conclusions are
clearly derived from
in-depth analysis
through application of
Conclusions are
mainly derived from
analysis through
application of
Conclusions are
satisfactory but
limited and not
clearly derived from
analysis through
application of
Conclusions do
not follow from
A random
collection of
statements based
on the students
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Conclusions of major theoretical
contributors and
experiential
learning. Entirely
convincing.
most major theoretical
contributors and
experiential learning.
Largely convincing
theoretical
contributors and
experiential learning.
Limited and not
entirely convincing.
theoretical
contributors and
experiential learning.
Validity of
conclusions is
unconvincing.
the evidence and
argument
presented.
own point of
view with little
or no attempt to
draw analysis to
conclusions.
Recommendations
Evaluates existing
practices and
explores the
implications for
creative leadership
and organisational
development, and
outlines innovative
recommendations
for improvement.
Clear and
appropriate
recommendations.
Professional
applicability.
Evaluates existing
practices and explores
the implications for
creative leadership
and organisational
development, and
outlines innovative
recommendations for
improvement. Clear
and appropriate
recommendations.
Less comprehensive
than for an A grade.
Evaluates existing
practices and
explores some
implications for
creative leadership
and organisational
development, and
outlines
recommendations for
improvement.
Recommendations
are reasonably clear
and mostly realistic
Some implications
are explored.
Recommendations
are vague. Doubtful
feasibility
Recommendations
are unclear or
unrealistic
No attempt to
identify
appropriate
recommendations
Presentation and
Referencing
Clearly and
concisely structured
in report format,
sourced throughout
and with a
comprehensive
bibliography.
Clearly and concisely
structured in report
format, sourced
throughout and with a
good bibliography.
Well-structured in
report format,
sourced throughout
and with an adequate
bibliography.
Satisfactory report
format. Some
citations and a
passable
bibliography.
Few citations and
no bibliography.
Not in report
format. Poorly
structured.
No