Explain the term disruptive innovation. (Make clear and understandable; give reasons for; interpret and account for) Critically discuss how disruptive innovation could help the bottom of the pyramid. (Comment on the merit of data/theories/opinions/relevance; judge evidence; weigh up strengths / benefits and faults/weaknesses) Choose a global company, apply and discuss the influence/effect of the topics above on the chosen company. (Explain something, e.g. theory, with links, evidence and examples, e.g. from the real business world so shows something is understood)