Answer the following questions after reading the attached article on Tourism New Zealand (no referencing needed): 1. Critically evaluate Tourism New Zealand's decision to use the same research approach of secondary research and online surveys in each key market. 2. Highlight issues that you believe the researchers might have faced across the different key markets when measuring Active Considerers. 3. New Zealand's 'clean and green' environmental image as a brand is worth hundreds of billions of dollars. New Zealand could potentially lose NZ$1 billion annually in revenue if tourists from its 5 key markets (Australia, Korea, the USA, UK and Japan) were to have their perception of New Zealand being 'clean and green' tarnished. (a) How could Tourism New Zealand conduct market research to determine whether New Zealand's 'clean and green' destination branding has had a negative impact from its environmental issues? (b) How can Tourism New Zealand preserve it's 'clean and green image' and change any negative tourist perceptions of New Zealand as a result of unethical wrong doings and bad publicity of prominent companies.