This assessment should be written using a report style. Students are required to complete a critical analysis of an organisation's corporate strategy. Based on the analysis, students should then develop a proposed strategy for the company for the next 5 to 10 years. Students should choose one of the following organisations: 1. The Virgin Group or 2. The Walt Disney Company Research the current and past (no further than 15 years) corporate strategies of the company of your choice and critically analyse these in relation to relevant corporate strategy theory, and Project into the future 5 – 10 years. What should your chosen organisation do in order to be a strong global competitor in its markets?