Pricing is one of the most critical aspects of marketing. Prices must be used to appeal to buyers and offer them satisfaction. Assume that you have developed a new electronics product or have opened a new hotel or resort in your country or region (note: this question is about only one of those two alternatives). What factors should you take into consideration when pricing this product in your own country or region? (20 marks) Question 2 Assume that you have been appointed as a Marketing Manager for an organisation in your country or region. This organisation manufactures different types of household electrical appliances. Over recent years the top management team has become unhappy with the sales of the products. After a series of meetings it still remains a mystery as to why the products are not selling enough. You have been asked to conduct market research to find out the possible causes of this problem. Discuss how you would conduct an effective market research study for this organisation. Assume that you have been appointed as Marketing Manager for a company in your region. In the past, many of their new products were unsuccessful. The senior management team now wants to focus on proper idea generation for their new products and also wants to select profitable market segments correctly. i) How would you select profitable market segment(s) for this company? Justify your answer. (15 marks) ii) Discuss your strategies on how to generate proper ideas for this company's new products.It is said that understanding Consumer Buying Behaviour is one of the biggest challenges faced by marketers. i) Using an example organisation from your country or region, provide a critical analysis on how to influence the 'Five-stage Model of the Consumer Buying Process' to increase the profit for your organisation. At each stage, you need to justify your answer. (15 marks) ii) Consumer buying behaviour is influenced by many factors. Briefly discuss which factor would be the highest priority for your example organisation based on your country or region. (5 marks) Question 5 It is said understanding consumer buying behaviour is one of the biggest challenges that marketers face. Using an example organisation from your country or region: Discuss how consumers move through each of the five stages in the consumer buying decision process for your example organisation's product or service. At each stage, suggest how your example organisation could move a consumer to the next stage.You must first identify your example organisation, and its product/service and markets, in enough detail for the marker to assess the appropriateness of your answer. Question 6 Marketing communications is one of the four major elements of an organisation's marketing mix. Assume you have been appointed as Marketing Manager for an organisation in your country or region. You have been asked to develop an Integrated Marketing Communication (IMC) program for a new product (or service). Discuss the different steps involved in developing an IMC program for your organisation. You also need to discuss the necessity of each stage in the IMC program