You are required to use IKEA as a basis for discussing the following relative global marketing issues. In this regard, you should begin by preparing a brief profile of IKEA Prepare a global strategic marketing report to support the entry and expansion of the IKEA brand in INDIA. The report should include a consideration and discussion of the following issues: 1: Using appropriate and relevant analytical techniques conduct a comprehensive micro and macro-environmental analysis of the Indian market environment and their implications for IKEA (30 Marks) 2: Develop appropriate global marketing objectives and critically analyse the supporting corporate and business strategies to support the launch of the IKEA brand in India. (30 Marks) 3: State and evaluate the appropriate market entry method in India, with business case justification as well as the marketing tactics that will support the selected entry mode in the Indian market. (20Marks) 4: Develop and discuss of the implementation of planned marketing activities in the new market with time lines (20 Marks)