Describe the five roles of marketing communications in services. What are the key barriers for firms to break the cycle of failure and move into the cycle of success? What are the four main purposes service environments fulfil? Explain how flexible capacity might be created in: a) a tax accountant b) a hairdresser c) a florist What motivated Westpac to commit to 200 new branches? What should hoteliers do to make use of customer reviews on TripAdvisor and other such websites? Compare and contrast switching barriers (costs) in banks with other service industries for example hairdressers, telecommunications, restaurants