Critically analyse the changing environment(s) within which organisations operate and the implications for marketing management.Synthesise marketing theory in order to develop marketing plans, applying appropriate models, tools and techniques. Formulate control mechanisms in order to evaluate the effectiveness of the marketing plan.You have been appointed as a Marketing Consultant. In this role you are required to prepare a three-year marketing plan for The Ski Club in the UK market Task 1. You are required to produce a summary of an environmental appraisal analysis for the company, The Ski Club in the U.K. market. - LO1 (20% weighting).Task 2. Identify two new target markets appropriate to the company, The Ski Club in the U.K. market. This must include full justification of the target markets, customer profiling and positioning – LO2 (35% weighting).Task 3.Develop differentiated marketing mixes for each target market identified in part 2 (above). This must include marketing objectives and control sections for each mix. All recommendations must be fully justified – LO2, LO3 (45% weighting)