Rationale for assignment: This part of the coursework will develop and assess each student individually with regard to his or her research and analytical skills pertaining to the international marketing environment. Students will also be expected to show clear evidence of being able to critically evaluate models of analysis at this level. Each student will be required to develop a situation analysis for use in an international marketing plan for a company of their choice. Students will be required to conduct a critique of any models that they choose to use to construct their situation analysis. The situation analysis is to be done on an individual basis and then shared with fellow group members for incorporation into the development of Part II of this coursework. Word limit: 2,000 (with Appendices of up to 100 wor5ds permitted) Due Date: Friday Week 7. Assessment weighting 40% The activity Situational Analysis for a retailer of your choice in One Overseas Market. You work as a marketing consultant for your company. Your firm has asked you to conduct a comprehensive situation analysis (with accompanying recommendations) for a country. Your situational analysis should contain the following key components: • An analysis of the marketing environment for the country you have been selected to research. This type of research should focus broadly around: – PESTEL analysis of the industry (retailing) in the TM Show how these are opportunities and/or threats. – PORTER'S 5 FORCES Industry and Competitor Analysis • A comparative S & W (of SWOT) analysis of the company for the country/market concerned. *consumer analysis (with reference to ways of analysing cross-cultural issues * Perceptual Map ,with rationale * Brief statement (c 50 words) of recommendation In summary, normal research process here is to: • collect data from the mainstream business sources plus any industry-specific sources • do an analysis of the data and identify the environmental forces (macro and micro) at work in the industry with the changes and trends in these • identify cause and effect between these macro and micro forces and the impact on the firm at present and into the future • identify strengths and weaknesses within a firm in relation to its key success factors. • select, analyse, prioritise and summarize the key issues that face the company in the specific market you are examining. Extra Guidance notes 1. This is to be presented in a report format with the normal report writing rules applying. 2. The 2,000 words exclude references and bibliography. Please include the references clearly (there should be at least 10 valid references including material from the net which you are encouraged to use). Please type double spacing. 3. You will be assessed on the extent of your research; how the research has been logically presented and the points clearly made and explained and finally, how well the brief was addressed taking into consideration the analytical quality of the written presentation, its overall structure and the development of a suitable conclusion. 4. The assignment must be handed in by Friday Week 7. Lateness will incur the usual penalties. Plan ahead, do not leave things to the last minute since data lost in your computer on the afternoon of Tuesday, week four will not be accepted as an excuse. 5. Please note: Plagiarism and cheating are treated as very serious offences at RBSL Module tutors make every attempt to take a proactive and developmental view to the discouragement of cheating or plagiarism by training the students in the appropriate academic skills of writing and referencing within the module. For further information on this please see the Student Handbook. 6. "If a time-constrained learning outcome has been listed above, you should be aware that failure to meet that outcome will result in a mark of zero being awarded for the module work. However, if there are genuine reasons as to why that outcome could not be met, you should consult and follow the procedure outlined in the section called "Extenuating Circumstances" in the Student Handbook". Questions given in attached files