Subject: Marketing Management Assessment 1: Individual Report Style (2000 words) Question: Research and discuss the importance of market structure and competitor analysis in a marketing plan. Give specific examples that demonstrate you have a strong understanding of marketing management theory and can apply this to the Hotel industry. Requirements: *20 Academic Journals as references in APA format references. *Note: Follow the following learning outcomes in the assignment topic: Learning outcomes: a. Critically review theoretical marketing management concepts, principles and practices and apply these to marketing decision making. b. Critically reflect upon the processes of analysis, planning, implementation and control of the marketing function in organizations. c. Articulate key outcomes of the value cycle. d. Evaluate segmentation analysis for estimating the expected impact of marketing decisions.