Marketing objectives to address corporate strategic objectives a). What were your corporate objectives for your business for the coming financial year, starting 1/7/15? b). Identify 2 marketing objectives that you have for the year ahead and explain how they will contribute to your corporate strategic objectives. c). Identify 3 marketing strategies that you have and explain why you chose these strategies to achieve your marketing objectives for the year. eg if one of your marketing objectives was to increase brand awareness (from an estimate of 15% of target consumers to 20%), explain why you chose to advertise by guerrilla marketing strategies (street art near the train station at North Sydney in peak times of pedestrian traffic) rather than by handing out flyers at the station (at these times). Question 2. When you were working on your marketing strategies and the marketing plan's marketing mix, did you identify any deficiencies/ gaps in your present capabilities?