Critically evaluate the relevance of the marketing concept as a management philosophy for today's organisation. Present your arguments in the form of a managerial report to an organisation of your company. Presentation & Referencing (10%) • Marks will be awarded for a professional presentation style. • Use of the appropriate Harvard referencing style. • The presentation should be professional – this is a managerial report. It should be acceptable to present to a marketing executive. Narrative (10%) • This includes a sound structure. • A clear introduction and conclusion / managerial recommendations is key. • Logic, flow of argument and English language used will also be assessed here. Engagement with academic literature (30%) • Application of theory to chosen example is imperative. You are reading for a degree and you must demonstrate an appropriate level of reading (i.e. at least 15 academic sources) Identification of definitions and terminology appropriate to marketing management (10%) • This includes relevant definitions, appropriate use of terminology and identification of research issues in the literature. Critical evaluation of theory to marketing management (40%). • You should demonstrate evaluation of how your area relates to best practice approaches in marketing management. • This is not just about defining theory, but comparing and contrasting various authors and sources of information to derive "best practice". • Extra marks are awarded for contextualising this to your chosen organisation – think about the marketing management forces within your chosen industry.