Assignment title: Management


Develop a Marketing Plan for 3M Australia. Your team will need to firstly understand the brand by performing an Environmental analysis (Macro/Micro/Internal environment, SWOT Analysis) and set up objectives & Goals for the next 12 months, then designing the Marketing Mix (4P's). Your team needs to choose one of 3M current around 4,000 products or one product line to relaunch it with your marketing plan. It is very important that you are able to predict potential problems you might have with re-launching the product. As a team, you are required to pitch your marketing plan to senor Marketing Managers who will choose one plan for the allocated budget. 3M Australia is looking for a creative, practical and fun marketing plan!