In Part A, you are required to address the questions below by using academic theory and concepts. In Part B, you are required to apply overall learning from the module to your own personal development. You are required to research the co-operation between Kellogg, the American food manufacturer, and Wilmar International Ltd., the Singaporean producers, to work in the Chinese market (initially reported in 2012 and now facing some challenges). Research and analysis should continue until February 2015. Overall word limit: 3000 words. Due to word limits, We are to create appendixes (table form, graph or chart - research on China and Singapore) from research and imply into your task. - (eg: As show in appendix IV, China market seems to be unstable.) References: 45 Part A 1) With reference to the academic literature and using your analysis of relevant environmental factors, suggest the most important external issues and trends which drove Kellogg and Wilmar together. Which is causing issues today? In which areas are the expected internal benefits and synergies for both companies involved? - (PESTEL, Portal 5 forces, benefits and synergy) 2) Kellogg's Annual Report (2011) reported as follows: "The China business (navigable Foods) generated operating losses since the acquisition and that trend was expected to continue. As a result, management determined in 2010 the current business has not proven to be the right vehicle for entry into the Chinese market and began exploring carious strategic alternatives to reduce operating losses in the future." Explain Kellogg's two attempts to enter the Chinese market (Zhenghang Food Company in 2008 and Wilmar International Ltd. in 2012) by describing the difference between the vehicles and their relative risks. Why would the partnership with Wilmar be considered more likely to succeed? - (what kind of risk, what kind of benefit.) - (identify whether is Joint Venture or Strategic Alliances) 3) By applying appropriate theory and using evidence from your research of these companies, analyse the national and corporate cultures involved. Speculate on the impact of both on this 'partnership' between Kellogg and Wilmar International during the exploratory stages and now that the co-operation is operational. - (Organisation culture) - (Company culture that impact on the partnership.) 4) Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of exchange rate movements on the partnership. - (to include Hedging graph) - (transaction exposure, translation exposure and economic exposure.) Part B 1) Identify three (3) specific aspects of doing business internationally that you have come to appreciate through the lectures, seminars or Expert Lectures on this module. Explain why these are significant to you personally and to your future in international business. - (In this part, no need citation.)