Assignment Question: Greenstar Ltd. is a large food retail company in U.K. that has been established since the beginning of the twentieth century. Over the last 100 years the organization has built a reputation for quality foods, and so depends on relatively discerning shoppers for its market; most of its outlets are in the south west and south east of Britain. The organization is a large employer (more than 4000 employees); it is highly dependent upon part-time, female labour and casual students for shop floor employees, with full-time management staff consigned to given stores. The organization does experience costly medium-to-high labour turnover, largely because of the unsocial hours to which all employees are engaged, and the transient nature of student labour. Wage rates are average for the sector, and were unaffected by the Minimum Wage Regulation. The organization does not have a formal trade union but has had an informal system of local employee representation committees, many of which have fallen into disuse in recent years. The food retail sector has recently experienced growing competition between the market leaders as attention has been drawn to the differentials between the price of food in the U.K. and in other European countries. British farmers have also been active in publicly denouncing the profiteering that has been evident in the retail food sector. Consequently, the big firms are engaged in 'price wars' and are actively increasing the quality and variety of goods on offer while also focusing on the level of service offered within their stores. Greenstar Ltd. is not in the top league, but nevertheless has been affected by increasing competition in the sector. In order to overcome the increasing competition in the U.K. and EU markets, top management has decided to venture into the Middle Eastern, Asian and African markets. A number of joint venture agreements have been successfully concluded with suitable partners in these countries. Further, to remain competitive in the increasing globalized markets, top management realizes that the organization should: a) Improve the quality of service offered to customers throughout the organization b) Find ways of reducing labour costs c) Develop its overseas markets Question: You are a member of an external team of HR consultants employed by Greenstar Ltd. to outline a strategy which will achieve employee support for increased competitiveness in an environment of change. The Managing Director of Greenstar Ltd. has requested for a comprehensive report to indicate how the firm will move forward. As a member of the team you are required to write a report on the following issues: 1)Critically analyze and discuss appropriate Human Capital Management strategies for Greenstar Ltd. which will facilitate the coherent development of the organization. Your discussion should focus on human capital management issues which are beneficial to the organization. The discussion should be justified by theory and supported by secondary research. ( must have concept and models all three question) 2)Suggest policy initiatives to address the labour turnover problems currently affecting the organization in the U.K. 3)Suggest policy initiatives to address recruitment and retention of staff in one overseas joint venture. REPORT STRUCTURE Title page Table of contents Executive summary Introduction Body Conclusion References Appendix Assessment Requirements: Individual Type-Written Report • Maximum word length allowed is 4000 words. • The assignment assessment criteria and marks allocation are as follows: 1. Introduction (10 marks) 2. Structure and flow (10 marks) 3. Use of key concepts and models (20 marks) 4. Substantive content (35 marks) 5. Application to scenario or organisation (10 marks) 6. Adoption of Harvard referencing system (10 marks) 7. Overall presentation (5 marks)