review of e-learning material In weeks 2 to 6 e-Learning materials will be placed on Blackboard for review and discussion. Review means that each student should look at the video, read the recommended text and record a response on blackboard. This post to Blackboard should ‘contextualise’ the material. That is, take the theory and show how it might be applied in a real organisation. Discussion means that students should read and consider the postings of other students and seek to enrich the learning by contributing to the discussion. What else is relevant? How could it be applied? Perhaps an example. We believe that this shared learning experience can lead to deeper understanding of the subject and improved communication skills. The review and discussion materials submitted by each student - best 5 - will be assessed (4 marks each). Assessment criteria: Is this contribution original? Is this contribution valuable? Is this contribution clearly expressed? Does this contribution enrich the learning of other students? Please do not summarise the e-learning materials. We are seeking further, original thinking. You may enrich this assignment with ideas from journals if you wish. i already have submited e-learning material so plz have a look Activity 1 1. Find a non-profit organisation that implements the marketing concept. What is the exhange taking place? What is the profit they seek? Do they apply the marketing concept? How can you tell? 2. The Billabong website (www.billabong.com.au) offers consumers a lot of information about the surfing, skiing and skating industries. However, little, if any, information is provided on Billabong products. Do you think that his helps Billabong to build relationships with its target customer? Activity 2 Go to Nestle's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not? Activity 3 If a company is interested in estimating the distribution of income in the Northern Territory or New Zealands's North Island, how could it proceed? Be specific. Activity 4 Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and P&G). Is there evidence of a segmented approach or are they mass marketing? Rank the three companies in terms of how well they segment their market and prepare a set of recommendations on how they could segment their market further.