Critically analyse the main components of a New Product Development process and recommend ways it can be integrated into your strategic growth report as a renowned innovation organisation. Your report should include a risk analysis that identifies the potential risks involved in the new product development process. Learning Outcomes • Identify the difference between invention and innovation and how innovation can be successfully implemented to achieve growth in an industry • Demonstrate a critical awareness of the different models of innovation and how they apply to an industry case studies • Evaluate the role of systematic risk management in the successful implementation of innovation