As a consultant for an international innovative organisation of your choice, you have beentasked with producing a strategic growth report for your chosen organisation as theyembark on a growth strategy and are considering introducing a new product to theirproduct-portfolio in order to be more competitive in the market.Within this report, you are expected to demonstrate how your chosen internationalorganisation qualifies as ‘innovative’. In addition to this, you are to critically analyse themain components of the New Product Development (NPD) process and recommend waysby which it can be integrated into your strategic growth report.