Your report should cover following aspects: 1. Identify the organisation and their organisational strategy. Perform a SWOT or PESTEL analysis to identify a digital innovation in the near future which will affect the organisation. 2. Discuss the digital innovation and the type which will affect the organisation. 3. Discuss how the organisation will be affected by the innovation in terms of processes, procedures, policies and technologies. 4. Identify how this innovation could impact the organisations product and the product lifecycle