Assessment Task The assessment strategy for this module is for students to provide a portfolio of work that demonstrates their development of appropriate skills through the module. The portfolio of work consists of three parts. In order to pass the module students need to achieve a pass grade for each of the three elements of the assessment. Reassessment is by re-sit for each element of the module in which a pass grade has not been achieved. There are two written assessments (Business Report and Reflection/PDP) and one oral presentation. The assessments are designed to evaluate students’ appreciation of the power of reflection and how to engage in continuous personal development, report writing and presentation skills. These skills and abilities represent the core skills required for undergraduate study, but also key skills required for people entering the workforce as business graduates. Below are details of each assessment task and the overall scheme of assessment. Assessment format Presentation (P): PowerPoint Business Report (RP): Formal business report structure Final Reflection and PDP: Templates* provided *A pro forma for this will be provided via the Student Portal in MS Word format, the students will be expected to complete the form for this assignment; failure to do so will impact upon the grade awarded. Learning outcomes to be examined in this assessment a)Critically reflect on learning across the programme and produce a personal development plan (Initial Self-Assessment, BR, PDP) b) Demonstrate competence in a range of business and academic skills and apply them in an organisational/enterprise setting (P, BR) c) Communicate effectively both in written (reports, summaries etc.) and oral (presentations) form (P, BR) d) Collect and analyse appropriate data from a range of learning sources (BR) e) Undertake research tasks, both individually and in groups, with appropriate guidance (BR) f) Demonstrate understanding of global, ethical and organisational responsibility issues (BR) g) Produce a PDP covering the first 2 semesters of study at GSM (Initial Self-Assessment/PDP)   1. Oral presentation (20%) The Topic Present the company you have chosen to analyse in your Business Report. Your presentation should include some analysis of whether the company’s decision to be more ethical is proving to be a success amongst consumers or not, providing examples of why that is the case. Do not just provide a descriptive account of the company’s ethical strategy. The Assignment Task 10 minutes to include time for questions. You should aim to speak for 7 to 9 minutes. The presentation must be developed and delivered using Microsoft PowerPoint. Students must ensure that their presentation has been saved on their memory stick. Students must print off at least one copy of their slides as a hand-out for their lecturer. Assessment The presentations will be assessed by the lecturer during weeks 9 and 10 of the semester, with an academic colleague as moderator. Marks will be agreed between the lecturer and the moderator and following paper feedback, a debrief will be offered to groups of students in tutor groups. If required, one-to-one feedback is also available. The assessment criteria will be discussed with the classes in detail but are based upon: • Content, including interest of the topic • Time Management • Delivery, including verbal and non-verbal communication • Use of visual aids   2. Written Report (70%) Write an analytical business report on what ethical consumerism means for businesses. Choose a company and explain and analyse how they operate ethically. This must take into account the ethics and values of the company you choose to focus on. The report must be written in business report format and include the following six numbered sections: • An executive summary which gives a brief overview of the argument in your report including key findings and conclusions. • An introduction which gives an overview of the structure of your report. • A brief overview and analysis of ethical consumerism, identifying the examples of some of the products which fall into the ethical category. You must include a definition of ethical consumerism and arguments as to why it is a good strategy for businesses to adopt. • A detailed review of one company claiming to operate ethically. Discuss the approach(es) they have used to become a more socially conscious business, linking this with their ethics and values. • The results of a short opinion survey on what influences consumer buying behaviour, carried out by you from a small sample of 10-15 students at GSM London. You need to conduct primary research for this section. • A conclusion which includes critical evaluation of ethical consumerism based on the evidence that you have gathered both from your primary and secondary research, focusing on the company you have chosen for detailed review. • Recommendations as to how your company could become more ethical. • You must include a references list after the main body of the report. Remember to use Harvard referencing where appropriate. • A copy of your opinion survey should be included in an appendix. Supporting material will be posted on Blackboard, but you will be expected to undertake research using newspaper/magazine/web articles, journals and text books. There will also be input in class time to assist you with the topic.