• Environment. What were the business pressures (and expectations) on the London-based airline related to IT?• Information technology structure. What do we know or assume about the airline's information technology infrastructure?• Strategic issues. What are the London-based airline's strengths and weaknesses (as they pertain to this case)? What are its competitive concerns?• Globalization. What is the difference between the London-based airline and the Atlanta-based airline? Can the London-based airline achieve the standard of the Atlanta-based airline?• Organization. What impact can technology have on the organizational structure? Are there organizational changes that can/should be made even without technological changes?