Briefly discuss what business Generesta is in. Also, what do you think Generesta’s organizational purpose is (from the quadrant purpose diagram)?What do you think Generesta’s organizational strategy is: differentiation; or low cost? Briefly present the evidence from the case to support your answer.Which of the 4 functional imperatives does Generesta belong to today? Given what you’ve read about its history, outline what quadrant they started in and when that occurred, and trace their evolution through time to today. (10 marks)