Coursework Assignment Brief Assessment Task: Critically discuss the benefits and problems of launching a range of new products within an international company of your choice. Critically evaluate the impact that new product development has on the long-term success of these new products. Content guide: Choose an innovative international business too study. (Mark: 10) Critically examine the corporate strategy and strategic direction adopted by the company. (Mark: 10) Describe and analyse the launch process adopted by an international company. (Mark: 10) Examine the advantages of launching a range of new products within an international business. (Mark: 10) Explore the benefits that successful new product development can secure for an international business, as it responds to the changing needs of an increasingly competitive environment. (Mark: 20) Use the techniques of discussed in class as a basis of your research work and analysis, critically examine the impact of the new product development process, including the impact on structure, risk management and corporate culture used by a business (Mark: 20) The assignment will also require the analysis of the impact new products and inventions can have on the growth strategy of an international business in 2015. (Mark: 20) Generic Criteria for Assessment at Level 6 (Bachelors Degree with Honours)