Focus Group- We conducted a focus group in order to gain this qualitative research. What consumer's value about McDonald's? Are the wages equal for people of all sex/race/pensioners/sexual preference? What safety precautions does McDonalds take for employees? Quantitative What was the amount of recycled materials used by McDonalds in 2014? What was McDonalds carbon emission in the past year? What is the percentage of immigrants working in McDonalds workforce?