The Turnitin report should show an overall match of less than 20% Word Count: Maximum 2000 words. A penalty may be imposed should you exceed the word count by more than 10%. APA 6th required for this report. Assessment brief: "Disintermediation is the displacement of market intermediaries within the supply chain allowing for consumers to engage directly with suppliers to purchase product. Widespread disintermediation of travel intermediaries was predicted as early as the 1990s, when it was felt that Internet technology would fuel competition and allow new online entrants easy access to the global travel market. More recently, increasing consumer demand for online retailing continues to threaten further the existence of traditional travel agency businesses within travel distribution channels" (p. 1). Roberts, M. D. (2015). ICT and the New Zealand outbound retail travel industry: Strategic adaptation to the threat of disintermediation (Master's thesis, Auckland University of Technology, Auckland, New Zealand). Retrieved from http://hdl.handle.net/10292/9240 Assignment instructions: Select and name a stakeholder organisation in the current travel and tourism distribution system. Chosen stakeholder organisation is Air New Zealand. You are required to develop a distribution strategy for your stakeholder, taking into consideration the various distribution channels and options available to them. Your strategy is to be presented in two formats: Part A: A written report which is structured along these guidelines: (30 Marks) a) Introduction: You should provide an overview of the business/organisation covering details of its activities and where it fits within the external environment. b) Literature Review: You need to provide a review of literature relevant to the role and distribution options of your chosen stakeholder and in the context of the organisation's main activities. A minimum of ten quality academic sources are required in the review of the literature. c) Distribution Strategy: Provide an explanation of the distribution channel(s) you have selected and shown in your visual representation (see below), including a justification as to why this or these are the best option(s). d) Conclusion: Content in the conclusion must relate specifically to the content of the report and should not introduce new material which has not been discussed previously. e) A reference list using correct APA 6th referencing format. Part B: A visual representation which visually reflects your chosen distribution channel(s). (10 marks)