Task 1 The strategic trajectories that the company has followed in the past and the way in which strategic thinking is developed within the company. (10 marks) Task 2 A detailed analysis of the industry in which the company is operating including: · PESTLE analysis · an identification and critical discussion of the competitive advantage of its direct competitors · the probable industry scenarios facing the company · the impact of globalisation and innovation on the company (20 marks) Task 3 A fully justified internal analysis with regard to: · the relationship between their current strategy and history · whether their espoused mission and vision statements are consistent with the demands of the market.. · and the company's strategic capabilities (20 marks) Task 4 Drawing on strategic choice models, identify and discuss the possible strategy routes that the company could follow to defend its core business and strengthen its competitive position. (30 marks) Task 5 In the light of your discussion in tasks 1-4 analyse and evaluate the resource implications of your recommendations and the management of change the company has to address. (10 marks) 10 marks for presentation