Internet marketing comprehends all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity with increased market share. As a newly appointed marketing manager for any of your chosen company, you are required to research and design an internet marketing plan by drawing up all the steps involved. Task In your research and report, you need to address the following in the context of your selected organisationInternet marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet and the use of the complex interactive digital media which comprise the tools of internet marketing. Explain the elements of internet marketing and evaluate the internet marketing mix as well as compare internet marketing tools – e-tools ). You also need to examine interactive order processing such as order processing, online confirmation and delivery information, tracking of order, delivery, data integrity and security systems. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) - including Google, Bing, Yahoo and other search engines.Demonstrate the mechanics of search engine marketing . Internet marketing plays an important role in attracting new business, retaining current business and developing its brand identity with increased market share.Write the copy for a suitable opt-in email marketing newsletter and follow guidelines for best practice in online public relations Also you need to demonstrate how businesses can use new digital media communities, e.g. file-sharing sites Data from customer relationship management (CRM) can be used to support internet market research. This research can, in turn, lead to improvements in customer relations by enabling the company to supply better products and services. As part of if conduct secondary market research and design an online survey . Demonstrate the use of electronic customer relationship marketing5 Prepare a report, which should comply with the word count of 3500 with +/- 10% margin. You may use tables and diagrams to support your report to illustrate the text. • You should use Harvard Style of in-text referencing and bibliography • You may use tables and diagrams to support your report to illustrate the text. • Word count excludes the index, headings, information contained in tables, references and bibliography. Marketing efforts done solely over the Internet. This type of marketing uses various online advertisements to drive traffic to an advertiser's website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser. Internet marketing is a growing business mainly because more and more people use the internet every day. Popular search engines such as Google and Yahoo have been able to capitalize on this new wave of advertising.Produce an outline internet marketing plan (AC 4.1) and create a presentation on pay per click advertising (AC 4.2) To achieve M1, you need to Identify and apply strategies to find appropriate understanding of marketing through the internet. (LO 1) To achieve M2, Select/design and apply appropriate methods/techniques to use the internet for promotion using digital marketing communications in the context of chosen company. (LO2) To achieve M3, the report will have been appropriately structured to present and communicate with the required use of Harvard referencing style and formatting. In addition, you are required to use academic English and business terminology accurately. To achieve D1, you need to use critical reflection to evaluate own work while producing marketresearch to supportcustomer relationshipmanagement. (LO 3) To achieve D2, you will have demonstrated responsibility for managing and organising activities in designing an internetmarketing plan. (LO 4) To achieve D3, you would have demonstrated ability to suggest creative solutions, develop conjectures, hypotheses and suggestions through a logically-driven thought process, while also incorporating knowledge from previous units, texts and academic literature.