Assignment 2 weighting 50% Learning Outcomes addressed 1. Demonstrate an understanding of the nature of marketing and its role within business 4. Apply basic marketing models to specific organisational and product/market demands Task Instructions Now that you are familiar with the way that your product or service is being marketed you are asked to work in a group of 3 to organise a new marketing campaign for it in order to take the way that the product is being marketed in to the digital age. You should organise your campaign and present your proposals to the class using a Microsoft powerpoint presentation. In your presentation you will need to identify clearly Current Situation The name/nature of your product or product range Current Target market Current place Current price Current promotion Any changes that you want to make to these in your campaign Your New Campaign Market research that you would need to do How you could use :- Social media, website advertising and e-marketing The achievement targets that you would set for the campaign To increase the effectiveness of product marketing Your campaign proposal should be accompanied by a 1000 word briefing document that explains the content of your slides in detail. You may include in your briefing pack example material to illustrate your campaign ideas. Your briefing paper should be produced in standard business report format and should be referenced using the Harvard system. Area Assessed Possible Marks Identification of the market research that you would need to do in order to build a marketing campaign for a chosen product 15 marks Critical analysis of the potential gains that could be made by using Social media, website advertising and e-marketing in a marketing campaign for a chosen product 25 marks Identification of potential risks and cost factors in using Social media, website advertising and e-marketing in a marketing campaign for a chosen product 25 marks The achievement targets that you would set for a marketing campaign for a chosen product and an identification of how these would be measured 25 marks Required presentational format used Harvard referencing Structure, grammar and spelling 10 marks Total 100 marks