Assignment title: Management
In your previous two assignments, you collected and categorised information about New Zealand's fast food market and developed a STP strategy for Taco bell. In the second assignment you also created an identity for a customer based on your niche segment/s (Customer Profiles). In this assignment you will take the next step and develop effective communication strategies for Taco bell. Please note that you will only focus on one niche in this assignment and use the customer profile written for this niche to effectively design your communication strategies and tactics. You can assume a marketing budget of $1000000 for this marketing campaign, please keep in mind that the management is in starting phase of developing market for Taco bell and will need strong justification for each action, especially those actions which require budget allocation. ASSIGNMENT TASK A. IMC Objectives (5 Marks) Please provide one or two IMC objectives suitable for your campaign, please provide a brief justification for your objectives. B. Target Audience (5 Marks) · Clearly mention your target markets audience. · Customer profile: summarize one of the customer profiles created in the previous assignment. C. Creative Strategy (5 Marks) · Major selling idea or key benefits to communicate · Campaign theme or slogan · Unique selling proposition D. IMC Strategy and tactics (25 marks) Please provide strategy recommendations and tactics under the following headings: · Advertising & Public Relations · Sales Promotions · Online Promotions & Social media · Unconventional methods for promotions E. Gantt chart & Budgets (10 marks) Prepare a detailed Gantt chart (with budget included) using the following format:.