This assignment is due at midnight tonight in 7 hours Vision Contractor Connection's vision is to create a marketplace for contractors to buy, sell and trade services between each other and their customers. We look to reach out to our local contracting community using contacts from past relationships. Mission statement We deliver innovative services to create a powerful marketplace for contractors to do business. Target audience Our target market comprises of contractors at any level who look to advance their businesses and immerse themselves in an online marketplace. We offer our services to any contractor in any field ranging from HVAC, electrical, plumbing, framing, trim/ carpentry, concrete and more. Intended market space The marketspace that we intend on reaching are the contractors, both small and large, who don't have much or any online presence. In the ever changing world of the internet, we strive to help these business grow and thrive. Most contracting companies are not very versatile in IT and contracting. We at Contractor Connection plan to capitalize on this. Our company is unlike Squarespace or others because we know and understand the needs at hand for a contractor. Strategic analysis After extensive research in our planned market environment, we have seen that many specialized website companies tend to thrive, while staying small in size. We also noticed that general website construction companies thrive as well and have the ability to grow in size but may not fully be able to satisfy the customer. Here at Contractor Connection, we intend to understand and over achieve on customer's needs. We feel that specialization will create a more successful business environment for us. Marketing matrix The marketing mix we plan to succeed in is by creating a price that is affordable for the customer and enough for us to make profit on. Our product will be unlike any other with our specialization and knowledge for understanding what the customer wants and past experience in the profession. We will also differ from other web design companies because we know that contractors share and use large files, so we offer our service of the ShareBox. Our place in the marketing mix stand at small but very powerful in the online web design services. Promotion is also planned on being carried out through us by reaching out to past connections and word of mouth. this the first part we did.. if u want to understand it well• Determine e-Commerce Presence Strategyi. What's the idea?1. Vision2. Mission statement3. Target audience4. Intended market space5. Strategic analysis6. Marketing matrix7. Development timeline 8. Preliminary budgetii. Where's the money?1. Business model(s): • Portal, e-tailer, content provider, transaction broker, market creator, service provider, community provider (social networks)2. Revenue model(s): • Advertising, subscriptions, transaction fees, sales, and affiliate revenueiii. Who and where is the target audience?1. Describing your audience2. Demographics - Age, gender, income, location3. Behavior patterns (lifestyle)4. Consumption patterns (purchasing habits)5. Digital usage patterns 6. Content creation patterns (blogs, Facebook)7. Buyer personasiv. Characterize the marketplace1. Size, growth, changes2. Structure• Competitors• Suppliers• Substitute productsv. Where is the content coming from?1. Static or dynamic?vi. Know yourself—SWOT analysisvii. Develop an e-commerce presence mapviii. Develop a timeline: Milestonesix. How much will this cost?1. Simple Web sites: up to $50002. Small Web start-up: $25,000 to $50,0003. Large corporate site: $100,000+ to millions• Building an E-commerce Site: A Systematic Approachi. Main areas where you will need to make decisions:1. Human resources and organizational capabilities• Creating team with skill set needed to build and manage a successful site2. Hardware/software3. Telecommunications4. Site designii. The Systems Development Life Cycle - Five major steps:1. Systems analysis/planning2. Systems design3. Building the system4. Testing5. Implementation