This objective of this assignment is to review the viability of the entrepreneurial business plan of "Red River Optical (RRO), Vietnam." It is aimed at developing the student's awareness and appreciation of the components and development process that leads to an entrepreneurial business plan.Marketing segment:i) Research, design and development: this section is necessary if research and development is involved in the venture; describes the extent of research, design, and development, and the status of project milestones such as prototypes, lab tests, scheduling delays, and design work that still must be completedii) Market niche and market sharea) A 'niche' is a homogeneous group with common characteristicsb) The writer should address the bases of customer purchase decisionsc) There should be a list of potential customers who have expressed interest in the product or service, together with an explanation for their interestiii) Competitive analysisa) Assess the strengths and weaknesses of the competing products or servicesb) Comparison of competing products or servicesc) Short discussion of the current advantages or disadvantages of competing products and services and why they are not meeting customer's needsd) Review of competing companiesiv) Marketing strategya) The general philosophy and strategy of the company should be outlined.b) Discuss the kinds of customer groups that will be targeted for initial intensive selling effortc) Discuss the customer groups that will be targeted for later selling effortsd) Discuss methods of identifying and contacting potential customers in these groupse) Discuss the features of the product or service that will be emphasised to generate salesf) Discuss an innovative or unusual marketing concept that will enhance customers' acceptance.v) Pricing policya) Pricing policies should be examinedb) One should be convincingly presented, and compared to competitors' policiesvi) Advertising plana) All advertising media that is being considered should be presentedb) The schedule and cost of promotion and advertising should be presentedComplement strong areas and explain why and criticise weak areas and explain why and then score this sectionGeneral Assessment Requirements• To be written in a business report format which requires:o straight forward "business-like" language using 3rd person and passive speech; o indexed headings & sub-headings;o Harvard style citations & reference listing.